The Fall Boat Upgrade Event
Made for More
September 8 - November 2
More room. More technology. More comfort. More adventure.
Your boating life evolves. Your boat should too.
What Do You Want More Of?
Your Boat. Your Next Adventure. Made for More.
The right boat isn't just about size or horsepower. It's about finding the boat that gives you more of what you love about being on the water.
More Space
More room for family, friends, gear and everything you bring along for the day.
Explore boats with more space →
More Technology
Discover newer navigation, integrated displays, joystick controls, connectivity and technology designed to make boating easier.
Explore the latest technology →
More Comfort
Smarter seating, increased shade, cabins, galleys, climate control and layouts designed for longer days on the water.
Find more comfort →
More Adventure
Go farther. Stay longer. Fish harder. Entertain more. Find a boat designed for what you want to do next.
Find my next boat →Think About It
The Way You Boat Changes.
Your boat can too.
Think about when you purchased your current boat.
Your answer might tell you it's time to see what's next.
Has your family grown?
Are you entertaining more?
Are you spending longer days on the water?
Do you want to travel farther?
Has fishing become a bigger part of how you boat?
Would newer technology make docking and operating your boat easier?
Do you wish you had more seating, storage, shade or overnight accommodations?
If you could change one thing about your current boat, what would it be?
Boats Have Changed.
Have You Seen What's New?
View All Inventory →Today's boats offer technology, layouts and features that can completely change your experience on the water. Explore innovations like:
Joystick Docking & Easier Handling
Technology designed to make maneuvering and docking simpler and more intuitive.
Smarter Helm Technology
Integrated displays, navigation and vessel information right where you need it.
Convertible Social Spaces
Flexible seating and innovative layouts that transform based on how you're using the boat.
More Shade & Comfort
Expanded hardtops, powered sunshades and thoughtful features designed for long days aboard.
Better Overnight Capabilities
More comfortable cabins, galleys, storage and amenities that make weekends on the water easier.
Performance & Efficiency
New hull designs, engine options and technology continue to improve the way boats perform.
There may be a lot more available now than when you purchased your current boat.
See What's New
More of What You Love.
Come for the Boats.
Stay for the Life.
Whatever more means to you, let's find the boat that gives you more of it.
Because there's no better time to find a boat that fits the way you enjoy the water today.
Exclusive Event Privileges
Why Trade In Now?
Highest Trade Value
Your boat is at its highest trade-in value now. Maximize your investment by trading in now!
Best Pricing of the Year
Take advantage of increased, limited-time manufacturer incentives from our premium brands!
Best Selection for Next Season
Get first pick of our new inventory before peak demand hits! Enjoy the latest models with greater availability and guaranteed early delivery.
Save on Winter Service & Storage
Purchase before November & avoid the hassle and costs associated with winterization!
Watch how trading in can upgrade your boating experience.
Why Trade In Now
The Strong's Trade Advantage
Tax Savings!
Minimize Cash Outlay, Increase Tax Savings
Maximize Your Trade Value
We evaluate your trade so you can receive the best value
Apply Toward a New Model
Apply it directly toward a new model — minimizing cash outlay and accelerating upgrades.
Explore Leading Brands
Explore leading brands like Cobalt, Pursuit, Regal, Grady‑White, Cobia, Cruisers Yachts, and Fairline Yachts.
Total Lifestyle Support
Access total lifestyle support — financing, insurance, captain training, storage, delivery, and the Total Care Commitment.
Your Boat Has Value
What's Your
Boat Worth?
Don't guess. Find out.
Your current boat could be the first step toward your next one. Strong's Marine makes it easy to explore your trade value and understand your options without having to list, advertise or sell your boat yourself.
Get Your Trade-In Value
Tell Us About Your Boat
Fill out the form below and our team will be in touch before or during the Fall Boat Upgrade Event.
Ready for More?
Your Next Boat Might Be
Closer Than You Think.
The Fall Boat Upgrade Event
September 8 through November 2
